Reimagining a customer outcomes-focused partner program and providing it with the tools and resources needed to maintain a lifetime partnership
Beijing, China, August 3, 2022 – Aqua Security, the world’s leading provider of cloud-native security, today announced the launch of the Aqua Advantage Ecosystem Program and Partner Portal. This new program is designed to empower all partners and their customers with the interactivity, enablement and execution provided by the Aqua Cloud Native Application Protection Platform (CNAPP).
Aqua has been dedicated to helping partners accelerate the digital transformation of their customers and smoothly enter the new era of DevSecOps and cloud-native applications. Currently, more than 250 leading technology partners, resellers and service providers in the industry have formed a strong ecosystem, and the new capabilities provided by the new program will enable them to continue to realize revenue generation and success.
Jeannette Lee Heung, Aqua Channel Director, said: “The Aqua Advantage Ecosystem Program helps partners build good long-term relationships with customers. To this end, we have invested a lot of time in conducting in-depth evaluations of many partners, which has helped As we gain a better understanding of the key factors that drive them to success. The feedback we gathered has restructured our approach and launched a brand new program. The new program is dedicated to partners helping and serving their customers. Build cloud-native resources and tools.”
As part of the new initiative, Aqua has opted to work with partners with different business models to build mutually beneficial strategies with shared goals, while providing ample resources for success. This includes a dedicated partner manager, pre-sales and delivery service training, sales and technical coordination and joint market development support. In addition, the Partner Portal has been further enhanced to make updates, marketing and technical content more accessible.
Aaron, head of Aqua Security’s Greater China business, said: “Partners have always been one of the important pillars of Aqua’s rapid business development in Greater China. Aqua’s channel policy is to better support the booming market demand and customers. For high-quality technical services, I am very happy to use my professional knowledge in the security field to gradually establish a partner ecosystem in China, and I am happy to help our partners step by step to improve their capabilities and expertise in the field of cloud-native security. level. Ensure that the best practices and high-quality services are provided to customers while partners are successful, achieving a win-win situation for customers-partners-Aqua.”
Digital China is one of the leading cloud and security digital service providers in China. Jack Zhang, general manager of its security headquarters, said: “With the in-depth development of a new round of technological revolution and industrial transformation, digital transformation has shown an unstoppable trend. Cloud-native technology is an important technology for new infrastructure to support digital transformation. How to ensure the security of cloud-native has become a hot topic nowadays, and it is also an issue of particular concern for many enterprises. In this regard, I have to say that Aqua Security has done a very good job.”
Li Xin, Technical Director of Digital China, added: “Aqua Security relies on its unique product concept and innovative technology to create a complete set of high-quality cloud-native security solutions for customers. Whether it is its unique dynamic integration into the pipeline, The sandbox inspection technology or the key components can be deployed separately, and the flexibility shown is a good fit for the pain points of customers. All in all, Aqua Security has truly escorted customers’ innovation and accelerated digital transformation.”
The key to Aqua’s ability to stay ahead of the competition is its value-added support services, which provide partners with the opportunity to earn significant and ongoing revenue even when customers have purchased products through the cloud marketplace. By clearly defining user usage scenarios and required service needs, Aqua is able to provide partners with recommendations to meet their clients’ stated goals, thereby continuing to support and satisfy the mature development of CNAPP. Currently, all of Aqua’s services are provided to customers through partners, with the closest and most successful partners with Aqua not only providing solutions and services to their customers, but also enjoying a convincingly diverse product portfolio.
Over the past six months, the Aqua Greater China team has accelerated the development of its channel and ecosystem teams and further expanded its multi-functional support team. Aqua’s Customer Success team is focused on building an experienced education and enablement team that works closely with partners to build new certifications at every stage of the sales process.
To learn more, click on the Aqua Advantage Ecosystem.
About Aqua Security
Aqua Security makes cloud-native threats invisible and is the only company to protect customers by offering a $1 million cloud-native security guarantee. As the world’s largest cloud-native security vendor and cloud-native security leader, Aqua is committed to helping customers explore and innovate in a variety of ways to lead the exciting future of digital business. Aqua has the industry’s most integrated cloud-native application protection platform (CNAPP), securing the entire application lifecycle through prevention, detection, and response mechanisms. Founded in 2015, Aqua is headquartered in Boston, Massachusetts and Ramat Gan, Israel, and currently serves Fortune 1000 clients in more than 40 countries and regions around the world. For more information, please visit the company’s official website www.aquasec.com or follow the official WeChat account “AquaSecurity”.