Recently, Bright & Quick, a Russian local electronic product brand, launched a smartphone model BQ6868L Wide, targeting entry-level smartphones and targeting the low-end market.
Source: BQ official website
The biggest highlight of the BQ6868L Wid is that it is equipped with the Tiger Ben T310 chip from the Chinese mobile phone chip manufacturer UNISOC T310. According to the official website of UNISOC, the T310 is the world’s first 4-core LTE platform based on the DynamIQ architecture, which can achieve excellent computing performance and low power consumption. Power management. The CPU is designed with A75 large core + 3 A55 small cores, using TSMC’s 12nm process technology.
In terms of price, the BQ6868L Wid 4+64G configuration is priced at 8490 rubles (about 1003 yuan). Domestic manufacturers have also launched products equipped with the T310 chip, such as the recently launched Meizu 10S, LeTV Y1, etc. The Meizu 10S with the same 4+64G configuration is priced at 799 yuan.
Russia has been sanctioned by turns, and both chips and multiple terminal brand products from Europe and the United States have been cut off. In this context, Chinese chip and terminal manufacturers may usher in new market opportunities.
Many consumer electronics brands have stopped doing business in Russia, and local brands are embarrassed
After the outbreak of the Russian-Ukrainian war, various countries imposed multiple sanctions on Russia, including Apple, Samsung, Google, Nokia, Microsoft, Sony and many other technology giants announced the suspension of related business and services in Russia. For the Russian people, not only are the purchase channels blocked, but consumers who have purchased these brand products before may not be able to enjoy the corresponding cloud services or after-sales services.
For example, Apple stopped all online and offline sales in Russia, and restricted the local Apple Pay payment service in Russia. At that time, the sudden stop of the payment service prevented people from swiping cards to enter the subway, which seriously affected their daily life; Samsung started from March 4 this year. Suspended shipments to Russia and suspended operations at a TV factory near Moscow; Sony suspended all hardware and software shipments, including the PS5 game console, on March 9, as well as suspending game store, music and other operations business.
At the same time, the local consumer electronics manufacturers in Russia are relatively weak. The Bright & Quick (BQ) company mentioned at the beginning of the article was founded in 2013 and claims to be the largest consumer electronics brand in Russia. It launched a small home appliance product station in the early days. After stabilizing the market, a series of smart products such as mobile phones, TVs, home appliances, and tablets have been launched in recent years.
Interestingly, BQ’s official website also stated that the company announced that it supports Russian users, and its products will accelerate to expand to new categories of small home appliances, TVs, and smart phone models. Vladimir Puzanov, general manager of BQ, said: “At this difficult time, we have decided to support our users and not significantly increase the prices of our products, because we are very aware of how dire the financial situation in our country is right now. Also, we would like to remind that BQ smartphones are already pre-installed with Russia’s native Mir Pay payment system, so our users will not be afraid of any sanctions!”
When it comes to smartphones, if the most famous Russian brand is mentioned, it must be Yota Devices. As early as 2013, YotaPhone entered the Chinese market. At that time, this model successfully attracted a group of users with its dual-screen (an electronic ink screen on the back) characteristic style. The second-generation YotaPhone that was subsequently launched was also popular with Russian President Vladimir Putin. As a gift to leaders of countries at the APEC meeting.